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Corporate Design / Relaunch

Corporate Design

Discipline: Communication

Discipline: Communication

In touch with the citizens while supporting the state – the design of a federal ministry must transport special characteristics. It must appear up-to-date, emphasize the public-institutional character and show affiliation to the federal government. This means obtaining a maximum effect under strict general conditions (e. g. the CD guidelines for the federal government). The design relaunch focuses on the existing appearance: color coding of the thematic areas and banderole principle. The new color scheme is expanded through high-contrast color combinations; the banderole optimized in an eye-catching way with a 3D effect.

Client / Manufacturer

Bundesministerium für Gesundheit

Bundesministerium für Gesundheit
Berlin, Germany


A&B One Digital

A&B One Kommunikationsagentur GmbH
Berlin, Germany

Miriam Kabaum, Petra Matouschek

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