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The key element of BMW Groups new strategic positioning is the topic of sustainability. The report is the third part of a trilogy focusing on the Number ONE strategy as the key message of the report. The report is divided into four chapters according to strategy pillars with each chapter covering the respective topic and being designed individually. As the most important element, the individual is at the heart of the subject matter. Accordingly, a documentary and emotive style which closely relates to real people was chosen for the images. The chosen title illustrates the link between people and cars.