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The communication and architecture concept presents the brand, products and themes in a comprehensive and integrated way. Despite the huge size of the stand, which spans over 8,000 m², visitors gain a clear picture of the company thanks to its well-organized layout and structure. The vehicles are arranged in two rows along the walls, which frame the stand like an arena. The service area in the middle of the stand visually emphasizes the relationship between the products and services. The dynamic graphic design of the stand is inspired by the arrow motif so commonly used in road traffic.
MAN Truck & Bus AG
KMS TEAM GmbH
Schmidhuber + Partner