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Kinderkrebshilfe / Thoughts


Discipline: Communication

Discipline: Communication

Cancer does not fit into the world of children. It has nothing to do with a child’s innocence. But the sickness does not care. Here our campaign steps in. It shows how the relentlessness of death crashes into the world of children’s naivety and innocence. The viewer feels what he has to feel facing this reality: he feels the injustice, the foulness and brutality. The consequence can only be that we all have to do something about it: help wherever and whenever we can. Our goal was to catch people by what they naturally feel and make them help in the way we want them to. We hope that this is what we achieved.

Not only the topic but also the way this concept has been implemented touch the viewer immediately. A poster and very simple headline prompts each person to think. This great achievement sets itself apart with an unusual design and illustration, exciting perspective and coherent quotations. The captured voices of children come through directly to the recipient. An excellent idea
Jury Statement
Client / Manufacturer

Hilfe für krebskranke Kinder e.V.

Hilfe für krebskranke Kinder e.V.
Frankfurt a. M., Germany


Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

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