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Fragen im Raum / Poster campaign

Fragen im Raum
Fragen im Raum

Discipline: Communication

Discipline: Communication

BIONADE remains true to its strategy of not advertising the product itself, but the lifestyle that goes with the brand. In 2010, BIONADE therefore aired some questions. Or, to be more precise vented some questions out in the open. They're questions about our lives, society and environment. The campaign is a statement for giving things more thought – and against mindlessness.

“Just ask, just think about it,” is the motto. A highly intelligent poster campaign is evident here even at first glance. Straightforward typography, clever texts and a striking implementation without patronizing the consumer in any way beautifully transport the Bionade feeling. Clever, witty and thoughtful.
Jury Statement
Client / Manufacturer


Ostheim v. d. Rhön, Germany


Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Stefan Wübbe (CD), Rolf Leger (CD, AD), Jörg Dittmann,Thomas Knüwer (AD), Stefan Wübbe, Florian Ludwig, Oliver Ramm, Ansgar Böhme (Text), Inken Schulz (Beratung)

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