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Both inspiring and informative the Alape Catalog 2011. The premium manufacturer for esthetic washing area solutions is staging its whole product portfolio in the context of the new brand perception of emotional purism, combining the supposed contradictions of sensuality and practicality into a harmonious whole. Impressive photographs emphasis the geometric clarity and emotional attraction of the products technical sketches and material description provide specific details. The transition from matt coated to open paper makes the separation of the inspiration from the information section clear optically as well as haptically.
Martin et Karczinski
Peter Martin (Creative Direction), Birte Helms (Art Direction), Johannes Kemnitzer, Annabelle Lyhs (Design), Stephanie Schlageter, Wolfgang Wirsching (Text)