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Parador, design brand for exclusive flooring and wall design, is presenting its new corporate design. With its timeless word mark, sophisticated coloring and pictures of upmarket living worlds, Parador has established a strong brand concept tailored exactly to its target group: performance-oriented people with a clear awareness of quality and style. A slackliner as a key visual is modern and highlights the significance of the product flooring by its absence. The compendium encompasses image publications, as well as theme and customer brochures. Its high-quality design conveys the brand's positioning in the premium segment.
Parador GmbH & Co. KG
Martin et Karczinski
Peter Martin (CD), Marcus-Florian Kruse (AD), Patrick Wachner (AD), Christina Bee, Martin Buck, Holger Königsdörfer (Design), Wolfgang Wirsching (Text), Thomas Popinger (Photography)