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Parador CD / Corporate Design

Parador CD

Discipline: Communication

Discipline: Communication

Parador, design brand for exclusive flooring and wall design, is presenting its new corporate design. With its timeless word mark, sophisticated coloring and pictures of upmarket living worlds, Parador has established a strong brand concept tailored exactly to its target group: performance-oriented people with a clear awareness of quality and style. A slackliner as a key visual is modern and highlights the significance of the product “flooring” by its absence. The compendium encompasses image publications, as well as theme and customer brochures. Its high-quality design conveys the brand's positioning in the premium segment.

Client / Manufacturer

Parador

Parador GmbH & Co. KG
Coesfeld, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

Peter Martin (CD), Marcus-Florian Kruse (AD), Patrick Wachner (AD), Christina Bee, Martin Buck, Holger Königsdörfer (Design), Wolfgang Wirsching (Text), Thomas Popinger (Photography)

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