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The 2010 Uhde company profile, created as a book of ideas, provides a very personal view in the interior world of the engineering branch of ThyssenKrupp AG. The annual report represents past years facts and figures, news of all worldwide operating affiliates, services and product divisons just as the employees ideas. The claim of Uhde Engineering with ideas finds its creative solution in a self made font, sketches and photos, spreaded notes and physical surprise elements same as a lot of short stories. Individualized, in German and English, Uhde sets the bars up high in ex- and internal communication of engineering companies.