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stereolize was commissioned with the creation, design and technical implementation of the presentation content in the so-called cinema on the Microsoft booth. Inspired by the user interface of Windows Phone 7, we came up with the idea of the presentation display resembling a window into an endless space of information: the window into the cloud. The giant cinema screen symbolized the window into the cloud and served at the same time as the touch screen. Design and functionalities of the Windows Phone 7 were taken up and adapted. Look and feel as well as usability of the Windows Phone 7 could be experienced in the cinema.
Microsoft Deutschland GmbH