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Format is an innovative complete program for the Rosenthal Studio Line. The products are similar to the design of the 50s and 60s, but shaped by a separate and distinctive design. Basic forms in architecture such as cylinders and cones are made up to a completely new service. The proportions of the individual products are perfectly matched. Format convinces not only by its design but also by its functionality. The cups are stackable and the bowls and trays are coordinated in their dimensions so that they can be stacked easily and space-saving.