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The 336 m² blomus booth at Ambiente 2011 in Frankfurt was an impressive ensemble of white surfaces which organize the exhibition space and at the same time serve as screens for the projection of light and shadow. Some 700 products were shown both on high-quality ambiance photos and as physical objects. Apart from presenting four themed universes (garden, home, taste und spa), the booth showed options for retailers POS design and provided space for talks with trade visitors. Oversized mobiles showing shadows of the objects shielded the four product groups from above.