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The interactive video campaign Heißkalte Bescherung playfully acquaints the user with Junkers heating solutions and offers a large entertainment value by enabling the user to influence what is happening on screen. In the video teaser the user is prompted to intervene in the action and after a click is directed to the MerryJunkers YouTube channel. By adjusting the temperature controller placed next to the video and setting it to hot or cold, the user can put the videos protagonist in all kinds of crazy situations. The campaign proves that sophisticated investment goods are social media suitable and can be staged entertainingly.
Bosch Thermotechnik GmbH
Schaller Unit Eins GmbH