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In order to express its positioning as a design and advertising agency specialized in communication with opinion leading target groups, Stijlroyal's website has been visually and technically designed accordingly. With modern typography and a very reduced visual language the website offers esthetics which meet the expectations of opinion leaders. The combination of retro-imagery showing futuristic pictures with a clean layout and state-of-the-art programming gives the website its own charm. Technically there are different layers of images moving over each other in order to give the impression of an animation that can be directed by the user.