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The XFX Radeon HD 5970 Black Edition Limited graphics card is designed to embody the competitive spirit of XFX's core market: professional gamers. An homage to modern weapons, it is direct and aggressive with minimal decorative elements. The ridged pattern of the bezel brings forth the image of the accessory rail of a gun, while the main shroud is cleanly faceted evocative of the armor on modern tanks. The shroud ends in a circular venting like the heatsinks on machine guns, representing the cooling system underneath. The red fan, dead center, is the functional and graphical core of the design, expressing the processing power of the graphics card.
XFX Technology Inc.
Ontario, CA, United States
CRISP Brand Agency
Santa Ana, CA, United States
Matthew Brechbuhler, Cezanne Farris-Gilbert