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Arper's corporate id / Catalogs

Arper's corporate id
Arper's corporate id

Discipline: Communication

Discipline: Communication

The key to Arper’s design philosophy is synthesis, harmony, systematic formal rigor and customization, color, play and a mindfulness toward the environment. The goal was to extend these values from product design via corporate culture to an integrated communication system that broadcasts a unified, coherent and inspired message to its target audience. The project - carried out in collaboration with design firm 2X4 and Lievore, Altherr, Molina- involved an evolution of the company’s brand language and corresponding graphic identity.

The esthetic of Arper’s communications is pure, refined, playful and pragmatic. The new graphic language uses the building blocks of historical modernism, in particular Helvetica and Futura, in a bold, contemporary way, creating a clear and stable frame to showcase a lyrical and informative narrative about Arper’s products and culture. Photography created by Scheltens & Abbenes helps to articulate this message. These images describe the design systems, modularity, diversity of options, and ethos inherent in the form of each product collection.

Client / Manufacturer

Arper

Arper S. p. A.
Monastier di Treviso, Italy

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Design

2x4 Inc.

2x4 inc.
New York City, NY, United States

Susan Sellers (Creative Director and Partner), Dave Yun (Art Director)

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Design

Lievore Altherr Molina

Lievore, Altherr, Molina
Barcelona, El Salvador

Jeannette Altherr (Partner)

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Design

Arper

Arper S. p. A.
Monastier di Treviso, Italy

Arper's Graphic Design Team

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