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Nah am Kunden (Close to the customer) describes the competitive advantage of the savings banks compared to the direct and private banks due to the unrivaled proximity to the customer. This is ensured by the branch density and the number of ATMs. And Germany-wide, free of charge.
Frankfurt a. M., Germany
Christoph Beier (Creative Direction)
Juri Wiesner (Produktion), Niklas Weise (Regie), Mathias Schöningh (Kamera), Alex Kutka (Editor)