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VW Classic Kalender / Calendar 2011

VW Classic Kalender
VW Classic Kalender

Discipline: Communication

Discipline: Communication

Volkswagen Classic takes care of the maintenance / upkeep and preservation of older Volkswagen. The calendar for 2011will use a key feature old cars are famous for: their colors. Attuned to the season, every page comes in a contemporary original Volkswagen color – including the original identification. A Volkswagen Oldtimer is represented like a witness to history. Throughout the year a color guide forms the history of Volkswagen. Also the execution of the calendar underlines the idea: the pages will not be ripped out or turned over, but a plastic film / lamination / transparency will be manually put onto an aluminum metal sheet.

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

Grabarz & Partner Werbeagentur GmbH

Grabarz & Partner Werbeagentur GmbH
Hamburg, Germany

Ralf Heuel (Executive CD), Ralf Nolting, Sven Rumpf (Creative Director), Ralf Nolting (Senior AD), Christian Stamp (Texter), Nicole Popp (Grafik), Ellen Kleinbölting (Art Buying)