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This 4D media façade performance was a global campaign for world class fine jeweler Tiffany & Co.s Beijing flagship store opening ceremony in China in October 2010. Under the theme Blue is the color of dreams, this global campaign was designed to project a series of hyper-real 3D stereoscopic movies on the 145 x 47 x 60 m building and transform the entire building into gigantic jewelry or cover it with Tiffany signature items. Embracing art-performance and commercial advertising, dstrict created the opening show based on hyper façade technology, 3D movie directing and well-structured scenarios in order to maximize the brands elegance.
Tiffany & Co.
New York, NY, United States
New York, United States