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Tiffany & Co. Campaign / Global brand campaign

Tiffany & Co. Campaign

Discipline: Interior Architecture

Tiffany & Co. Campaign
Tiffany & Co. Campaign
Tiffany & Co. Campaign

Discipline: Interior Architecture

This 4D media façade performance was a global campaign for world class fine jeweler Tiffany & Co.’s Beijing flagship store opening ceremony in China in October 2010. Under the theme “Blue is the color of dreams”, this global campaign was designed to project a series of hyper-real 3D stereoscopic movies on the 145 x 47 x 60 m building and transform the entire building into gigantic jewelry or cover it with Tiffany signature items. Embracing art-performance and commercial advertising, d’strict created the opening show based on hyper façade technology, 3D movie directing and well-structured scenarios in order to maximize the brand’s elegance.

Client / Manufacturer

Tiffany & Co.

Tiffany & Co.
New York, NY, United States

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Design

d'strict holdings INC.

d’strict
New York, United States

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