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For the launch of the new fashionable beer product, the Steinie bottle, the traditional mobile beer bar has been reinvented. The Veltins Pop-up Loft is based on a classical HGV trailer which can be converted into a terrace-shaped loft. All elements of the presence are located in the interior of the vehicle and are folded out using an intelligent mechanism. All of the furniture and beer dispensing equipment was designed especially for the loft to make the new design aspirations of the brand tangible. In this way, every Veltins brand presence will be an attention-grabber at events that turns the pleasure of beer into a design experience.
Brauerei C. & A. Veltins GmbH & Co.
Mutabor Design GmbH
Sven Ritterhoff (Art Direction) Tobias Huber (Architect)