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Veltins Pop-up-Loft / Product presentation

Veltins Pop-up-Loft
Veltins Pop-up-Loft

Discipline: Interior Architecture

Discipline: Interior Architecture

For the launch of the new fashionable beer product, the “Steinie” bottle, the traditional mobile beer bar has been reinvented. The “Veltins Pop-up Loft” is based on a classical HGV trailer which can be converted into a terrace-shaped loft. All elements of the presence are located in the interior of the vehicle and are folded out using an intelligent mechanism. All of the furniture and beer dispensing equipment was designed especially for the loft to make the new design aspirations of the brand tangible. In this way, every Veltins brand presence will be an attention-grabber at events that turns the pleasure of beer into a design experience.

Client / Manufacturer

Brauerei C. & A. Veltins GmbH & Co.

Brauerei C. & A. Veltins GmbH & Co.
Meschede-Greve, Germany



Mutabor Design GmbH
Hamburg, Germany

Sven Ritterhoff (Art Direction) Tobias Huber (Architect)

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