Veltins Pop-up-Loft
Veltins Pop-up-Loft
Veltins Pop-up-Loft
Veltins Pop-up-Loft
2011

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Veltins Pop-up-Loft

Product presentation

For the launch of the new fashionable beer product, the “Steinie” bottle, the traditional mobile beer bar has been reinvented. The “Veltins Pop-up Loft” is based on a classical HGV trailer which can be converted into a terrace-shaped loft. All elements of the presence are located in the interior of the vehicle and are folded out using an intelligent mechanism. All of the furniture and beer dispensing equipment was designed especially for the loft to make the new design aspirations of the brand tangible. In this way, every Veltins brand presence will be an attention-grabber at events that turns the pleasure of beer into a design experience.

Client / Manufacturer

Brauerei C. & A. Veltins GmbH & Co.

Meschede-Greve, DE
Design
Mutabor Design GmbH

Mutabor Design GmbH

Hamburg, DE

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