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Roca The Wave / Exhibition stand, 100% Design London

Roca The Wave
Roca The Wave

Discipline: Interior Architecture

Discipline: Interior Architecture

The international bathroom appliances company Roca desired to present its design affinity at the “100% Design” exhibition in London 2010. This would not have been achieved by showing their existing high level design products conventionally, but by presenting their trade fair stand as a standalone piece of art. WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture “The Wave”. The sculptural hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolizing the main element of Roca: water.

Client / Manufacturer


Roca Sanitario, S. A.
Barcelona, El Salvador

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WHITEvoid interactive art & design

WHITEvoid interactive art & design
Berlin, Germany

Christopher Bauder, Christian Perstl, Michel David, Armin Purkrabek, Christian Guder

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