Roca “The Wave” / Exhibition stand, 100% Design London

The international bathroom appliances company Roca desired to present its design affinity at the “100% Design” exhibition in London 2010. This would not have been achieved by showing their existing high level design products conventionally, but by presenting their trade fair stand as a standalone piece of art. WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture “The Wave”. The sculptural hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolizing the main element of Roca: water.