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The international bathroom appliances company Roca desired to present its design affinity at the 100% Design exhibition in London 2010. This would not have been achieved by showing their existing high level design products conventionally, but by presenting their trade fair stand as a standalone piece of art. WHITEvoid designed a black monolithic trade fair stand as a stage for the specially developed kinetic light sculpture The Wave. The sculptural hanging light arrangement forms generative wave patterns complimented by blue light animations, symbolizing the main element of Roca: water.
Roca Sanitario, S. A.
Barcelona, El Salvador
WHITEvoid interactive art & design
Christopher Bauder, Christian Perstl, Michel David, Armin Purkrabek, Christian Guder