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Wahl-O-Mat / Interactive election tool


Discipline: Communication

Discipline: Communication

It is one of the most popular election tools on the Web: the Wahl-O-Mat from the Federal Agency for Civic Education. In the run-up to the elections, the participating parties take a stand on different questions. Users vote on the same questions. The program then calculates which parties are closest to the user’s own political positions. Besides the classic orange-colored design, there are additional skins according to the occasion – be it the elections to a state parliament, the federal German Parliament or the European Parliament. The success of the election tool has grown steadily over the last few years.

No time to study and compare the election manifestos of all parties? Simply switch on the Wahl-O-Mat! Its clear design provides instant usability. Especially the comparison of positions and weighting allows for differentiated assessment and decisions. A tool for people interested in politics, for first-time voters and for those who still don't know which party to vote for.
Digital Media - selected by Conrad Caine
Client / Manufacturer

Bundeszentrale für politische Bildung

Bundeszentrale für politische Bildung
Bonn, Germany


3-point concepts GmbH

3-point concepts GmbH
Berlin, Germany