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Audi Type / Typography

Audi Type

Discipline: Communication

Audi Type
Audi Type
Audi Type

Discipline: Communication

Audi Type is the new corporate typeface for AUDI AG. It was created by Paul van der Laan and Pieter van Rosmalen, two typographers. The characteristic typeface stays in the tradition of the Audi style, while interpreting the brand’s values afresh. It is the result of an international competition under the creative direction of MetaDesign and Audi’s brand development / CI leaders. The typeface family is extensive and includes eight fonts with 664 glyphs each, providing full support for Greek, Cyrillic and all languages using the Roman alphabet.

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

Bold Monday

Bold Monday
The Hague, Netherlands

Paul van der Laan, Pieter van Rosmalen

Design

MetaDesign

MetaDesign AG
Berlin, Germany

Prof. Uli Mayer-Johanssen, Thomas Klein, Wolfgang Strack, Jörg Dengler, Anke Martini

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