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Design which is not only visible on the surface: H2OMEDIA realized a remarkable relaunch for the shopping community BestSecret. On the one hand, the shop is (by the implementation of the new FredHopper search engine) more intuitive and elegant to use now. On the other hand, a weekly fashion magazine (containing recommendations, latest trends and highlights) is integrated, having an emotional appeal and demonstrating fashion competence while users can place items shown in the magazine in the shopping basket with one mouse click.
Aschheim / München, Germany
Richard Gabler, Georg Streibl