Hi-Cone / Exhibition stand

Hi-Cone, an advocate of the proposition “MIN = MAX” (less is more), has reduced the trade fair design to its bare essentials: its environmentally friendly product, a plastic drinks carrier whose outline – the basic structure for the trade fair stand – was presented as a design object in different variations. In this way, the carrier not only served as a “footprint” for the entire trade fair presence, but is also reflected in the ceiling installation. The claim “We are all around” draws visitors into the world of the Hi-Cone and envelops them.