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Hi-Cone, an advocate of the proposition MIN = MAX (less is more), has reduced the trade fair design to its bare essentials: its environmentally friendly product, a plastic drinks carrier whose outline the basic structure for the trade fair stand was presented as a design object in different variations. In this way, the carrier not only served as a footprint for the entire trade fair presence, but is also reflected in the ceiling installation. The claim We are all around draws visitors into the world of the Hi-Cone and envelops them.
ITWA Hi-Cone Espana S. A.
La Garriga, Barcelona, El Salvador
Mutabor Design GmbH
Thomas Rempen (Consulting) Tobias Huber (Art Direction / Architect)