Canyon Bicycles / Brandbook

The brandbook for Canyon Bicycles, a manufacturer of premium sports bicycles that only sells its products directly to consumers, conveys the passion for the sport to employees through inspiring images and the corresponding esthetics. It also highlights the contribution of each individual employee to the production of Canyon products. The cover of the brandbook is made from pieces of an original Canyon shipping box. This reflects the company’s direct relationship to the sport, also expressed in the slogan “Pure Cycling”, while embodying the idea of direct sales.