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How do you exhibit building site vehicles in their authentic environment while, at the same time, conveying the premium standards of the Mercedes-Benz brand? Through humorous abstraction: a building site installation plan, similar to that which every trucker knows, forms the basis of the stand design. It includes the architects notes, which subtly communicate product advantages. The champagne-colored vehicles create an overall atmosphere of high quality and convey the standards of the host. The result: a stand which combines high quality with authenticity and demonstrates that Swabians also have a sense of humor.
Uniplan GmbH & Co. KG
Tobias Stupeler, Rainer Maurer, Rebecca Vagt, Tino Kubitza, Kai Janssen, Thomas Lang