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Mercedes-Benz – Trucks you can trust / Exhibition stand, bauma

Mercedes-Benz – Trucks you can trust
Mercedes-Benz – Trucks you can trust

Discipline: Interior Architecture

Discipline: Interior Architecture

How do you exhibit building site vehicles in their authentic environment while, at the same time, conveying the premium standards of the Mercedes-Benz brand? Through humorous abstraction: a building site installation plan, similar to that which every trucker knows, forms the basis of the stand design. It includes the architect’s notes, which subtly communicate product advantages. The champagne-colored vehicles create an overall atmosphere of high quality and convey the standards of the host. The result: a stand which combines high quality with authenticity – and demonstrates that Swabians also have a sense of humor.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Uniplan

Uniplan GmbH & Co. KG
Köln, Germany

Tobias Stupeler, Rainer Maurer, Rebecca Vagt, Tino Kubitza, Kai Janssen, Thomas Lang

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