Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Lexus CT200h / PoS configurator

Lexus CT200h
Lexus CT200h

Discipline: Communication

Discipline: Communication

RTT produced an innovative real-time configurator for the launch of the “Lexus CT200h” at the 2010 Paris Motor Show. The configurator, which is used next to the live prototype to generate sales leads, allows users to experience the “Lexus CT200h” in every variation and from every possible angle. Visitors at the show could individually configure the outside and inside of the vehicle as desired. This personal configuration was then output to an individual PDF brochure and sent directly by email to the customer on request.

Client / Manufacturer

Lexus Europe

Lexus Europe
Brussels, Belgium

GO TO PROFILE
Design

Dassault Systèmes 3DExcite

Dassault Systemes 3DExcite
München, Germany

GO TO PROFILE