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Lexus CT200h / PoS configurator

Lexus CT200h
Lexus CT200h

Discipline: Communication

Discipline: Communication

RTT produced an innovative real-time configurator for the launch of the “Lexus CT200h” at the 2010 Paris Motor Show. The configurator, which is used next to the live prototype to generate sales leads, allows users to experience the “Lexus CT200h” in every variation and from every possible angle. Visitors at the show could individually configure the outside and inside of the vehicle as desired. This personal configuration was then output to an individual PDF brochure and sent directly by email to the customer on request.

Client / Manufacturer

Toyota Motor Corporation

Lexus Europe
Brussels, Belgium

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Dassault Systèmes 3DExcite

Dassault Systemes 3DExcite
München, Germany

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