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KOREA NATIONAL OPERA CI / Brand design

KOREA NATIONAL OPERA CI
KOREA NATIONAL OPERA CI

Discipline: Communication

Discipline: Communication

One of the main keywords that define opera is “harmonization”; the harmonization of people, music and stage. With that in mind, our goal in creating Korea National Opera’s new identity was to visualize opera’s classy beauty and captivating energy as well as expressing Korea’s national identity simultaneously. G-clef was chosen as the main visual motif, because of its musical representation and embracing shape. The line-shape was 3-dimensionally redrawn to express opera’s powerfully enchanting charm. The infinitely connected lines and the red-blue color harmony represent Taegeuk’s (that means the concept of “Yin” and “Yang”) fundamentals and philosophy.

Client / Manufacturer

KOREA NATIONAL OPERA

KOREA NATIONAL OPERA
Seoul, South Korea

Design

ALL COMMUNICATIONS

ALL COMMUNICATIONS
Seoul, South Korea