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Universal Package / Sales packaging

Universal Package
Universal Package

Discipline: Packaging

Discipline: Packaging

The “Universal Package” is an attempt to establish iriver’s brand identity. The former clear packaging showed only the front side of the product, which limited the communication between product and buyer. The new “Universal Package” is transparent around all sides. The container is nicely balanced to help the package to stand straight for excellent presentation. The package housing is designed with simplicity, and its round edges provide excellent grip to hold. The strap on the top is designed for portability, and it eliminates the need for separate means of packaging. The „Universal Package“ comes in three different sizes.

Client / Manufacturer

iriver

iriver Ltd.
Seoul, South Korea

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Design

iriver

iriver Ltd.
Seoul, South Korea

Charlie Shin, Baek Jin Seong, Young Ran Lee, Ju Youn Kim

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