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Audi A7 Sportback / World premiere

Audi A7 Sportback
Audi A7 Sportback

Discipline: Interior Architecture

Discipline: Interior Architecture

The blank sheet of paper as a space for creative ideas was an omnipresent design element, and consequently the overarching visual element of the world premiere of the “Audi A7 Sportback”, the new design icon from AUDI. With its light-toned building, the “Pinakothek der Moderne” provided the right setting for this international press event. At the same time the world premiere was also the prelude to the marketing campaign for the market launch of the new “Audi A7 Sportback”, which built seamlessly upon this world premiere event with the “There’s nothing more liberating than a blank sheet of paper.” campaign idea.

Client / Manufacturer


Ingolstadt, Germany

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Mutabor Design
Hamburg, Germany

Holger Fischer (Client Service Management), Frederike Putz (Creative Direction), Sven Ritterhoff, Silvia Bubel (Design)

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