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State Grid Corporation of China (SGCC), the national company for transmission and distribution of energy, is presented at the Expo 2010 in Shanghai. The companys responsibilities and visions are communicated with regard to the Expo motto Better City, Better Life. A visionary spatial experience unfolds in the Magic Box, the heart of the pavilion. Standing on a glass bridge, the visitor is immersed in a 720°-film showing the way from the production of electric current to improvements in our cities. Prologue and epilogue form a grid out of which the virtual space opens. The power grid becomes the leitmotiv of the pavilion.
State Grid Corporation of China
Beijing City, China
ATELIER BRÜCKNER GmbH
idee und klang