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New is everywhere. And where is it not? New is always. And when is it not? New is new but when is it old? Maybe not so simple after all. sushi 12 invited different people, who have something to say about the new. And others, who do something new. The winners of the ADC Young Designers Competition are obviously included, featuring award-winning semester works, outstanding degrees and convincing practical works. New thats Chinese designers we have never seen before. Plus a reflection on what is promised by the new, why we devote so much attention to it, how we benefit and where it comes from.