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Perspektivwechsel / Change in perspective / Photo series

Perspektivwechsel / Change in perspective
Perspektivwechsel / Change in perspective

Discipline: Communication

Discipline: Communication

A pre-launch campaign to draw attention to the Auris Hybrid – the first compact class full hybrid. Being the core of the complete booking of the Stern’s advertising capacity, the photo series Change in perspective shows the world from the earth’s point of view: a perspective that Toyota embraced while developing the Auris Hybrid. Every motif represents a feature the Auris offers respectively the position of Toyota as a company. A double page provides answers and consequently connects the campaign to the Auris Hybrid.

Client / Manufacturer

Toyota Deutschland GmbH

Toyota Deutschland GmbH
Köln, Germany

Design

Saatchi & Saatchi GmbH

Saatchi & Saatchi GmbH
Düsseldorf, Germany

Stephan Zilges (Executive Creative Director), Marco Obermann, Thorsten Altmann (Creative Director), Jean-Pierre Gregor (Art Director), Till Koester (Copywriter), Bettina Tetens (Producer), Christian Schmidt (Photographer)