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A pre-launch campaign to draw attention to the Auris Hybrid the first compact class full hybrid. Being the core of the complete booking of the Sterns advertising capacity, the photo series Change in perspective shows the world from the earths point of view: a perspective that Toyota embraced while developing the Auris Hybrid. Every motif represents a feature the Auris offers respectively the position of Toyota as a company. A double page provides answers and consequently connects the campaign to the Auris Hybrid.
Toyota Deutschland GmbH
Saatchi & Saatchi GmbH
Stephan Zilges (Executive Creative Director), Marco Obermann, Thorsten Altmann (Creative Director), Jean-Pierre Gregor (Art Director), Till Koester (Copywriter), Bettina Tetens (Producer), Christian Schmidt (Photographer)