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LH Wiesn Special / Promotional site

LH Wiesn Special

Discipline: Communication

Discipline: Communication

With its opulent special “Virtual Wiesn”, site visitors can experience Munich’s famed Oktoberfest together with their friends “almost like in real life”: they can meet friends in a beer tent or go on rides like the “Toboggan” and the “Devil’s Wheel” together. An especially innovative feature of this virtual world, in addition to its close tie-in with Facebook, is the integration of Foursquare. Lufthansa is the first European company to offer those, who “check in” at the real Oktoberfest, a badge – in the form of a pretzel! The Munich Oktoberfest was successfully introduced to the new social networks as one of the largest “social events” ever.

Client / Manufacturer

Deutsche Lufthansa

Deutsche Lufthansa AG
Frankfurt a. M., Germany

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Design

Ray Sono

Ray Sono AG
München, Germany

Bastian Beyer, Philipp Roth, Carolin Frölich, Daniel Kühn (Konzept), Anja Rabenstein, Christian Hansert (Design), Oliver Kratzer, Urs Stutz, Maximilian Franzke, Malte Bender, Marco Matthäus, Stefan Hammer (Technik), Patricia Pfetscher (Projektleitung)

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