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With its opulent special Virtual Wiesn, site visitors can experience Munichs famed Oktoberfest together with their friends almost like in real life: they can meet friends in a beer tent or go on rides like the Toboggan and the Devils Wheel together. An especially innovative feature of this virtual world, in addition to its close tie-in with Facebook, is the integration of Foursquare. Lufthansa is the first European company to offer those, who check in at the real Oktoberfest, a badge in the form of a pretzel! The Munich Oktoberfest was successfully introduced to the new social networks as one of the largest social events ever.
Deutsche Lufthansa AG
Frankfurt a. M., Germany
Ray Sono AG
Bastian Beyer, Philipp Roth, Carolin Frölich, Daniel Kühn (Konzept), Anja Rabenstein, Christian Hansert (Design), Oliver Kratzer, Urs Stutz, Maximilian Franzke, Malte Bender, Marco Matthäus, Stefan Hammer (Technik), Patricia Pfetscher (Projektleitung)