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Arctic Paper, producer of graphic paper, and the furniture brand e15 want to strengthen their image and awareness within Europes design scene. We invent the Munken Cube a pure and at the same time polymorphic design object made of oak wood and paper. We spread the Munken Cube story via microsite, events, mailings and press releases in off- and online media. Result: international magazines are reporting. Blogger and design lovers spread its story worldwide in the Internet. Sales people of Arctic Paper fall in love with it and apply with the cube for several European design awards.
Wolfgang Greter, Björn Lux