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So that Alt beer does not come across as being stale, the traditional Düsseldorf brewery Brauerei im Füchschen gears its advertising to a young and a young-at-heart audience. The foxes, always illustrated with humor and charming irony, slip into the roles of human characters. On the website, the fox had to hand over his tail to the Köbes (waiter) due to cash-problems after consuming Alt beer. The Internet user can playfully help him to solve his problem and by doing so enters the wonderful world of the brewery.
Brauerei im Füchschen
GOERLICHUNDSOHN Werbeagentur GmbH & Co. KG
Uwe Görlich (Kreativgeschäftsführer), Oleg Pomjanski (Art Director), Roman Klonek (Illustrator)