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Füchschens Home / Website

Füchschens Home

Discipline: Communication

Discipline: Communication

So that “Alt” beer does not come across as being stale, the traditional Düsseldorf brewery “Brauerei im Füchschen” gears its advertising to a young and a young-at-heart audience. The foxes, always illustrated with humor and charming irony, slip into the roles of human characters. On the website, the fox had to hand over his tail to the Köbes (waiter) due to cash-problems after consuming “Alt” beer. The Internet user can playfully help him to solve his problem and by doing so enters the wonderful world of the brewery.

Client / Manufacturer

Brauerei im Füchschen

Brauerei im Füchschen
Düsseldorf, Germany

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Design

GOERLICHUNDSOHN Werbeagentur

GOERLICHUNDSOHN Werbeagentur GmbH & Co. KG
Düsseldorf, Germany

Uwe Görlich (Kreativgeschäftsführer), Oleg Pomjanski (Art Director), Roman Klonek (Illustrator)

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