Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MINI Countryman / Presentation, International Media Launch

MINI Countryman
MINI Countryman

Discipline: Interior Architecture

Discipline: Interior Architecture

Between the 12th of July and the 3rd of August 2010 500 international journalists experience the new MINI Countryman at the “MINI International Media Launch” in Hamburg. ItŽs a champions league event: five locations and as a top act the country band “BOSS HOSS”. Highlight is the MINI terminal: 56 containers build up as a location used for the night setting, strictly beside the harbor. Airy country style and urban street culture mixed up under one roof. The presentation works under the motto: “GETAWAY”. Experts turn off the specialties and get a point in a jig. Enlarged LED walls communicate the new style. Dynamical driving and urban country combined in a perfect event.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

Go to profile

GS Eventbüro

GS Eventbüro GmbH & Co. KG
Bad Wiessee, Germany

Julian Siebach

Go to profile