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MINI Countryman / Presentation, International Media Launch

MINI Countryman
MINI Countryman

Discipline: Interior Architecture

Discipline: Interior Architecture

Between the 12th of July and the 3rd of August 2010 500 international journalists experience the new MINI Countryman at the “MINI International Media Launch” in Hamburg. ItŽs a champions league event: five locations and as a top act the country band “BOSS HOSS”. Highlight is the MINI terminal: 56 containers build up as a location used for the night setting, strictly beside the harbor. Airy country style and urban street culture mixed up under one roof. The presentation works under the motto: “GETAWAY”. Experts turn off the specialties and get a point in a jig. Enlarged LED walls communicate the new style. Dynamical driving and urban country combined in a perfect event.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

GS Eventbüro

GS Eventbüro GmbH & Co. KG
Bad Wiessee, Germany

Julian Siebach

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