Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Boulevard der Stars / Staging of urban space

Boulevard der Stars
Boulevard der Stars

Discipline: Communication

Discipline: Communication

On the center strip of “Potsdamer Straße” – a previously wasteland in the touristic area – an accessible, interactive memorial is being constructed to honor outstanding cinema personalities. The design is based on the situation of a film premiere, the moment at which film creators present their work to the public. The four key elements are translated to urban space: red asphalt carpet, brass stars representing the personages, floodlights and cameras pointing at the stars. Through the viewer of the abstracted cameras visitors see the relevant actor standing holographic on his or her brass star and can get their picture taken with the actor.

Client / Manufacturer

Boulevard der Stars

Boulevard der Stars
Berlin, Germany

Design

ART+COM

ART+COM
Berlin, Germany

Joachim Sauter, Hermann Klöckner, Katina Sostmann, Eva Offenberg, Simon Häcker, Markus Dilger

Go to profile
Design

GRAFT

GRAFT
Berlin, Germany

Lars Krückeberg, Thomas Willemeit, Wolfram Putz, Arvid Wölfel

Go to profile