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Helping with pleasure. This is the central idea behind the brand Strahler. The brand is based on a book for young people, which shows readers that, even on childrens cancer wards, they can have a real adventure, enjoy themselves and find true friends. The royalties are donated to the German Center for Children with Heart Conditions and Cancer (Deutsche Kinderzentrum für herz- und krebskranke Kinder). The visual presence of the communication media and products is limited to a few powerful means of expression and purposefully combines radicalness and carefreeness.
KW43 BRANDDESIGN / GREY Germany
Jürgen Adolph (Creative Director), Marc Schäde (Designer), Christian Rocker (Text), Kasper Rybak (Text)