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MA* / Integral designconcept for the marketing estate of a property

MA*

Discipline: Communication

MA*

Discipline: Communication

Starting from a property in an unfavored area (in Frankfurt am Main known as “backyard of the shopping street Zeil”) and a negative history of the building (scandal of the former diamond exchange), a marketing strategy which differs from classic real estate marketing was developed. For the communication concept “MA* – living differently” an own language was created and a design was chosen, which significantly differs from classic real estate marketing and utilizes viral marketing. As a result of that, an immense attention both at the target group but also in specialized press was reached.

Client / Manufacturer

Material Arts GmbH

Material Arts GmbH
Frankfurt a. M., Germany

Design

Nordisk Büro Plus

Nordisk Büro Plus GmbH
Frankfurt a. M., Germany

Frank Lottermann (Creative Director, Text), Lorenzo Bizzi, Ulf Appel (Creative Directors), Florian Dylus (Senior Art Director), Hanna Blumenrath (Art Director, Text), Achim Römer (Art Director), Susanne Müller-Schunck (Text)

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