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Mercedes-Benz Messeauftritt Automechanika / Exhibition stand

Mercedes-Benz Messeauftritt Automechanika

Discipline: Interior Architecture

The Automechanika is the leading international trade show for the automotive after-sales market. Target group are professional attendees. The Mercedes-Benz brand space is defined by two spatial installations, the “Hydraulic Hoist Ballet” and the high-rising “Pallet Cage Horizon”. The world premiere of the “Hydraulic Hoist Ballet” quickly becomes a visitor magnet: automobiles moving in finely coordinated figures on hoisting platforms. All along the opposite wall, a series of pallet cages dominates the landscape – a 6 m high and 40 m wide horizontal surface created entirely from the standardized metal cages used for delivering auto parts worldwide.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Milla & Partner

Milla & Partner
Stuttgart, Germany

Johannes Milla, Adrian von Starck, Volker Schmied

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Design

raumHOCH

raumHOCH
Berlin, Germany

Andreas Landowski, Thomas Hollwedel