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The Automechanika is the leading international trade show for the automotive after-sales market. Target group are professional attendees. The Mercedes-Benz brand space is defined by two spatial installations, the Hydraulic Hoist Ballet and the high-rising Pallet Cage Horizon. The world premiere of the Hydraulic Hoist Ballet quickly becomes a visitor magnet: automobiles moving in finely coordinated figures on hoisting platforms. All along the opposite wall, a series of pallet cages dominates the landscape a 6 m high and 40 m wide horizontal surface created entirely from the standardized metal cages used for delivering auto parts worldwide.
Milla & Partner
Johannes Milla, Adrian von Starck, Volker Schmied
Andreas Landowski, Thomas Hollwedel