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Pure, clear, sensuous: this is the motto for the new line of Hansgrohe PuraVida. The campaign was just as clear from the key visual and brochure to the Web special. Both online and offline, the campaign followed a clear design language: more design, more emotion, more simplicity and more white. PuraVida is presented with simplicity and clarity, mirroring the design combining shimmering chrome and pure white. This consistent key visual increases the recognition value. The Web inspired PuraVida end consumers and specialist retailers to participate. TV adverts, POS material and direct mailings completed this integrated campaign.
Kolle Rebbe GmbH