Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Alape »Tangens« / Product brochure

Alape »Tangens«

Discipline: Communication

Discipline: Communication

A high quality product brochure has been designed for the new Alape washbasin »Tangens«, which enriches the purist Alape design principle with an emotional element. The novel product design conveys a new visual language with human components. Emotional statements and pictures of an attractive young woman lead to the product itself. The special feature: the curve of her back passes harmoniously into the characteristic curves of the washbasin depicted on the following page. Thus, the image concept takes up the basic design ideas of the “geometry of a feeling” and makes it possible to experience it intuitively.

Client / Manufacturer


Alape GmbH
Goslar, Germany

Go to profile

Martin et Karczinski

Martin et Karczinski
München, Germany

Peter Martin (Creative Director), Birte Helms (Art Director), Johannes Kemnitzer, Hélène Kratz (Designer), Wolfgang Wirsching (Text)

Go to profile