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Alape »Tangens« / Product brochure

Alape »Tangens«

Discipline: Communication

Discipline: Communication

A high quality product brochure has been designed for the new Alape washbasin »Tangens«, which enriches the purist Alape design principle with an emotional element. The novel product design conveys a new visual language with human components. Emotional statements and pictures of an attractive young woman lead to the product itself. The special feature: the curve of her back passes harmoniously into the characteristic curves of the washbasin depicted on the following page. Thus, the image concept takes up the basic design ideas of the “geometry of a feeling” and makes it possible to experience it intuitively.

Client / Manufacturer

Alape

Alape GmbH
Goslar, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

Peter Martin (Creative Director), Birte Helms (Art Director), Johannes Kemnitzer, Hélène Kratz (Designer), Wolfgang Wirsching (Text)

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