Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Zirkeltraining® / Catalog and website


Discipline: Communication

Discipline: Communication

Gymnastic father Bernd Dörr is the only one who makes bags out of recycled leather sports equipment and gymnastics mats. The brand stimulates communication in an awesome way through the gymnasium associations. In the current product catalog, printed on the recycling paper “Circle”, are pictures shown, which play ironically with gym lessons clichés combined with historical equipment photos. On the website are gymnastic-film sequences of the black and white era among the pictures from the collection, accompanied with chattering voices from a good old film projector. You cannot tell the history of a brand more consistently.

Client / Manufacturer

Zirkeltraining™ Bernd Dörr Recycling Goods

Bernd Dörr Recycling Goods
Mülheim / Ruhr, Germany

Go to profile


Kreation und Neue Medien
Hannover, Germany

Markus Kreykenbohm (Kreation und Markenführung), Maria Brinkop (Fotografie)