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Zirkeltraining® / Catalog

Zirkeltraining®

Discipline: Communication

Zirkeltraining®

Discipline: Communication

Only one person makes bags out of recycled leather from sports equipment and mats: the “father of gymnastics” Bernd Dörr. – It all started on a rainy Wednesday with the spare parts dealer in the 1950s yard and the new tenant from next door. Bernd Dörr found a load of old sports mats and some faulty sports equipment that had been left by the roadside for collection. The old leather was made even more beautiful by the signs of age and use it bore, and it seemed logical to use it for other things. All that was needed was the right name and an interesting look: Markus Kreykenbohm, retro advertiser and right-hand man to the “father of gymnastics”, took over the creation and marketing of the brand and chose the right partner in photographer Maria Brinkop. The brand stimulates communication in an awesome way through the gymnasium associations. In the current product catalog, printed on the recycling paper “Circle”, are pictures shown, which play ironically with gym lessons clichés combined with historical equipment photos. On the website are gymnastic-film sequences of the “black and white era” among the pictures from the collection. You cannot tell the history of a brand more consistent.

Client / Manufacturer

Bernd Dörr Recycling Goods

Bernd Dörr Recycling Goods
Mülheim / Ruhr, Germany

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Design

Zirkeltraining™ Bernd Dörr Recycling Goods

Engelsbrigade®
Hannover, Germany

Markus Kreykenbohm (Kreation und Markenführung), Maria Brinkop (Fotografie)

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