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The iPad edition of the BMW magazine communicates the fascination of the BMW brand in the digital dimension. It combines the content and the esthetic qualities of the print edition with the digital possibilities of the iPad and offers a broad range of interactive functions that provide the reader with a multimedia brand experience. These include 360° views of the new BMW X3, numerous photo sequences that are directly integrated into the layout, videos, sound files, and a memory game. Jeff Koons BMW Art Car has been interactively processed for the app, so that the reader can finger-paint an initially white BMW in Koons characteristic style.
Bayerische Motoren Werke AG
HOFFMANN UND CAMPE X