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BMW Magazin iPad App / iPad app

BMW Magazin iPad App

Discipline: Communication

The iPad edition of the BMW magazine communicates the fascination of the BMW brand in the digital dimension. It combines the content and the esthetic qualities of the print edition with the digital possibilities of the iPad and offers a broad range of interactive functions that provide the reader with a multimedia brand experience. These include 360° views of the new BMW X3, numerous photo sequences that are directly integrated into the layout, videos, sound files, and a memory game. Jeff Koons’ “BMW Art Car” has been interactively processed for the app, so that the reader can finger-paint an initially white BMW in Koons’ characteristic style.

Discipline: Communication

Client / Manufacturer

BMW Group

Bayerische Motoren Werke AG
München, Germany

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Design

ringzwei

ringzwei
Hamburg, Germany

Dirk Linke

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Design

HOFFMANN UND CAMPE X

HOFFMANN UND CAMPE X
Hamburg, Germany

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