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Axor Bouroullec / Introductory campaign

Axor Bouroullec

Discipline: Communication

Discipline: Communication

Axor Bouroullec offers a unique level of freedom in personal bathroom planning. The aim is to develop target-group-specific communications about the collection and its benefits: for architects, designers, retailers, trade and private customers. The tools include events, videos (one of which has been created by the Bouroullecs), brochures, advertisements, posters, websites and sales resources, e.g. trolleys with mixers and wash basins. Configurator versions for professionals and private customers provide fun insights into the possible combinations. All the tools are based on a design principle that reflects the collection’s minimalistic form.

Client / Manufacturer

Hansgrohe SE

Axor - Hansgrohe AG
Schiltach, Germany

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Design

bilekjaeger

bilekjaeger
Stuttgart, Germany

Design und Umsetzung

Design

Ronan & Erwan Bouroullec, France

Ronan und Erwan Bouroullec
Paris, France

Foto- / Videokonzeption

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