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MADE FRESH DAILY / Promotional Marketing

MADE FRESH DAILY

Objective: Demonstrate a practical benefit of Long’s horseradish in a new and interesting way.

Concept: Long’s commitment to making the freshest products is what sets them apart from their competition.
Jars of Long’s fresh from central market are packaged with newspapers fresh off the presses that very morning.
They’re delivered to grocery stores and also sent as direct mail.

Target Audience: Someone who appreciates “the finer things in life.”

University

School of Visual Arts

School of Visual Arts
New York, United States

Design

School of Visual Arts

School of Visual Arts
New York, United States

Kenji Akiyama