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Objective: Demonstrate a practical benefit of citibank savings account in a new and interesting way. Citibank savings account can be their bridge to the real world.
Concept: Cutom made piggy-bank shirts are distributed to people, encouraging them to save money with a citibank
savings account.
Target audience: Anyone who trying to saves money to look forward to start a new life.
School of Visual Arts
New York, United States
School of Visual Arts
New York, United States
Kenji Akiyama
