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SHIRTS / Promotional Marketing

SHIRTS

Objective: Demonstrate a practical benefit of citibank savings account in a new and interesting way. Citibank savings account can be their bridge to the real world.

Concept: Cutom made piggy-bank shirts are distributed to people, encouraging them to save money with a citibank
savings account.

Target audience: Anyone who trying to saves money to look forward to start a new life.

University

School of Visual Arts

School of Visual Arts
New York, United States

Design

School of Visual Arts

School of Visual Arts
New York, United States

Kenji Akiyama